S10E07 Beyond Resistance – Who really decides how you spray

Tom Wolf pulls back the curtain on the forces driving (and sometimes derailing) new spray technology – and how farmers can cut through the noise to find what will work for them!

In this episode of Beyond Resistance, spray technology expert Tom Wolf tackles one of agriculture’s most complex balancing acts – aligning stewardship, technology, and on-farm practicality.

As optical spot spraying, precision application, and automation surge ahead, farmers are caught in the crossfire of competing priorities: herbicide manufacturers pushing product strategies, machinery manufacturers driving rapid equipment innovation, with industry’s shared responsibility for sustainable chemical use. Tom unpacks where these interests converge – and where they collide – revealing the practical realities farmers face when trying to integrate new tools without sacrificing agronomic outcomes or profitability.

We explore how stewardship principles can work hand-in-hand with technology, the regulatory and market pressures shaping decisions, and why the right fit for a farm isn’t always the flashiest or most promoted option. This is a candid, insightful conversation for growers, advisers, and industry stakeholders navigating the future of weed control in a world where every spray counts.

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